Boosting your marketing strategies includes a strong understanding of Search Engine Marketing or, SEM for short. If you are confused as to what exactly SEM is, it is similar to SEO, which means search engine optimization. Those 3 letters that make up the abbreviation will be your best friend when it comes to online marketing. The promotion of the business is great with guerrilla marketing ideas for events to have the desired results. There is utilization of complete power to have more profits at the site. The working of the search engine optimization services is the best one for the people.
The difference between SEO and SEM is that SEO entails getting ranked with organic results and natural links while SEM involves organic rankings, (ranking naturally) as well as paid search ads and other forms of advertising. When you combine the two forms of advertising, the results will be powerful.
When it comes to rankings in a search engine, such as Google, Bing, or Yahoo!, your primary goal would be to appear as close to, if not right at, the top of the search results made on your product or your content. In reference to site traffic, the sites that get the most traffic usually tend to appear near the top, but so do sites that make inordinate use of keywords.
Keywords are your bread and butter when it comes to SEM. If a short series of specific keywords keep popping up on your website and ads at a very frequent interval, then you can bet that you will skyrocket through the rankings.
Also, with regards to search engine marketing, it can be used in conjunction with specific types of searches (such as how Google offers their Web Search and Image Search).
Search engine marketing usually takes into consideration the inner workings of a search engine, as well as the content that people would look up on these search engines, not to mention a search engine that could see a level of preference above the others and is used far more often than the others.
Another way to boost your rankings by way of using SEM is through the editing of your website’s content and coding to be more SEO-friendly, this way, SEO can assist you better.
A very good example of how SEO and SEM works could is what you’re reading right now. The letters “SEM” have already appeared so many times that, if someone were to search for SEM, chances are this article would be mentioned within the first 2 or 3 pages (if all other SEO parameters are met properly).
Use SEM Wisely
However, as eager as you might be to make use of SEO and practically enslave it to bolster your website(s), you could actually find yourself getting barred from search results if you take too much of a proactive approach with SEO and SEM. Use it liberally and most importantly, naturally to, bring your website up in the rankings, but don’t push too much with it, otherwise you may find yourself in a dilemma that’s almost impossible to recover from.
You also don’t need to have any worry, as the major search engine sites, such as Google and Bing, have special tools that can help you in optimizing your website in that respective site’s search rankings…but you can also find out if that specific search engine is having any issues with managing your website in the rankings or not.
The major search engines tend to use an interesting thing called a crawler to hunt down pages to add into their search results (basically, think of insects that crawl across the rankings looking for food, which would be the websites). We also touched on this topic in our Search Engine Optimization Post.
If you’ve ever heard of a little thing called crosslinking or backlinking then you’ll understand when it is said here that crosslinking is extremely important. If you are unfamiliar with the concept, crosslinking is a concept where you link one page on your website to another page on your website. An example of crosslinking is how users of Wikipedia take a phrase and link it to a Wikipedia article explaining that phrase.
Use The Right Amount of Keywords
One of the most beneficial ways to increase traffic is through the use of a keyword repeated a vast amount of times throughout your site. For example, if you’re selling a haircare product that strengthens the hair follicles and makes your hair look healthier, some good words you’d want to repeat in a variety of places on your site would be words such as “hair”, “strengthen”, “healthy”, “haircare” and the such.
Once you have created a post, article or page on your site containing those keywords, you can also use those same keywords and create an ad on Google Adwords, Bing, or Facebook. Having the same keywords will greatly increase your chances of having better ad conversions and more opt ins (prospects signing up to buy your products or subscribing to emails).
Also make sure that you update your website at a very frequent pace, so that the crawlers that search engines use have fresh information to pick at and bring back to the search engine, which, in turn will raise your rankings.
Now, in closing of what SEM means, not every website actually can benefit from the goodness of just SEO. Believe it or not, sometimes you need to take a different approach with your methods, such as pay-per-click advertisements, in order to generate enough business for your website that it does get higher up in the search engine rankings.
The Strengths of Search Engine Marketing
Now that we have the concept of Search Engine OPTIMIZATION out of the way…now it’s time to get down to the real deal. Just what is Search Engine MARKETING, and how in the world does it differ from SEO?
Well, first of all: If someone…anyone…searches up something on the Web or in a sort of directory, then they are ‘hunting’ for more information. If they are in this position at the time, there is a very good chance that this person is searching for information pertaining to something they may need in real life, or even something they’re buying. If it’s something they’re buying, that’s where you come in with your website.