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Online Social Gaming, which boasts an average of 250 million users each month, is a heretofore undervalued and under appreciated medium despite its gaudy audience numbers.
This is an open letter to all marketers…
Dear Mr., Mrs., Miss & Ms. Marketer:
What if I told you I know where you can get your product, service or ware in front of 250 million potential customers and it doesn’t involve creating a TV spot or print ad or billboard or any physical collateral?
What if I also told you that 59% of the 250 million who are considered “adult” are women? The same women who…
Are involved in almost 75% of all electronics purchases
- Make 74% of NBA and NFL purchases
- Make up more than 50% of the automotive market, spending an estimated $80 billion a year on new-car sales
- Make up 85% of ALL brand purchases in the US
Without even knowing what context I am referencing these numbers in, I’m guessing I would have your undivided attention, right?
Well, apparently not… at least not those who took part in a recent Forrester report which revealed 84% have no plans to use online social games in their U.S. marketing strategies in the next year.
Did I mention the 250 million potential customers?
Furthermore, the Forrester report shows only 19% believe games will become more effecting marketing vehicles in the next three years.
What in the name of Farmville is going on here?
I had to laugh when I read one particular line from the article about this report on MediaPost.com:
“Forrester views this as a missed opportunity…”
Now, I don’t know if this is the author of the article speaking or if Forrester really did use the phrase in its report, doesn’t matter. After reading the line, I felt like screaming aloud “NO KIDDING!!!!”
Not taking advantage of an audience of 250 million is a missed opportunity? You don’t say.
Not all is lost however as some companies such as McDonald’s and Farmer’s Insurance, have in fact seen the online social gaming light and have advertised on Farmville but they appear to be in the minority.
My advice to all marketers is simple and comes down to the four-letter word every marketer learns on their first day of marketing class: Test.
Making the assumption you know who your target customer is, AKA their demo, overlay those figures onto the online social gaming space and find a game that best matches up and test, test and test!
And as for metrics… developers and third parties are already doing that, tracking such metrics as fans, click-throughs, time spent, site visits and purchase intent.
So don’t just sit there marketers of the world… get your game on, your online social game that is.
Thank you for your time.
Honeymoons are often thought of as lavish and luxurious vacations where newlyweds can relax and enjoy their time together. Luxurious and relaxing does not have to be expensive. Newlyweds can save some much-needed cash by picking a less expensive honeymoon location that they can enjoy just as much as basking in the luxury of the south of France. cruises, Mexican vacations and winter destination honeymoons can all be great honeymoons without sending the newlywed couple into debt.
Mexico’s weak currency and reliance on tourism often means blowout deals on travel. West Coast couples also have the opportunity to drive into Mexico, which saves on airfare. If you must fly, book your flight 30 days in advance for the best deal, and shop around for an all-inclusive resort. All-inclusive resorts often offer room upgrades and other specials for honeymoon couples, and the romantic setting on the beach is deal for honeymooners.
Cruises can be an inexpensive and luxurious way to spend a honeymoon. Because most cruises are all-inclusive, you will spend less than you would if you flew to a location and booked a hotel. Cruising to the Caribbean from the Eastern Seaboard can be particularly inexpensive, running around $600 to $1,500 for two people, depending on the length of the cruise, ports of call and departure port. Excursions and planned trips off the boat will cost extra, but the lower cost of cruising can help to offset additional costs. Book a cruise three to six months in advance for the best rates.
If you life nearby a winter hot spot, book a room in advance and honeymoon on the slopes. If you book a peak-period trip during off-peak months, you will get a better deal. Many skiing and snowboarding locales offer honeymoon specials. Since there are plenty of mountains to choose from in the U.S., stick to one that is closer to home. For example, head down to the Poconos in Pennsylvania if you are in the Tri-State area. Driving to your location will cost less than if you flew somewhere, and you can spend as little as three days on a honeymoon to keep costs low without feeling bad about wasting airfare on a short trip. To save more money, look for a resort or hotel that offers deals on ski instruction or lift-ticket discounts.
Sometimes the best travel deals are all inclusive vacation packages. Most of these all inclusive vacation packages vary in what’s included. For instance, you might find a deal that includes airfare, hotel, car rental and a few days at the location of your choice. You might even come across a special package featuring airfare, luxury resort, car rental, unlimited meals and drinks. There are many different all inclusive vacation packages to choose from.
Disney Magic Your Way Premium Package
The Disney Magic Your Way Premium Package is a generous vacation package featuring luxury resort accommodations, Magic Your Way Base Ticket which allows you to customize it to your needs, three meals and two snacks per person and unlimited access to select recreation which includes golf, tickets to a show and more.
Sandals Carribean All Inclusive Vacation for Two People in Love
Sandals is know for their all inclusive vacation packages. The All Inclusive Vacation for Two People in Love package features the luxury resort, three meals, unlimited drinks, scuba diving, golf in Jamaica or St. Lucia, access to some of the Caribbean’s best private beaches, and it covers all tips, gratuities and hotel taxes — in some cases it includes butler service for your suite.
Alaska Explorer Safari
If you’re looking for a little more excitement from all inclusive vacation packages, consider the Alaska Explorer Safari. You’ll get to explore the Alaskan wilderness for nine days in style. You’ll hardly be roughing it. Your first two nights will be spent at the exclusive Kenai Backcountry Lodge. Your next two nights feature deluxe tent camping in Denali National Park. Enjoy the next six days cozied up in a cabin. Explore the wilderness around you before ending the vacation experience with two more nights of tent camping. The best part of the experience is you get to enjoy the experience and the natural beauty of the landscape while the camping guides do all the work.
Google’s mobile site templates make it easier for businesses to create a mobile site and increase their mobile search presence.
Because there are already too many articles out there stressing the importance of creating a mobile presence, I’ll spare you the talking points and just get right to the point: You can now create a mobile site that, while it may not work as a permanent solution, can at least allow you to dip your toes in the water. And you can do it for next to nothing and very few technical skills.
While a search on “Mobile Site Templates” will return a slew of sites that are to mobile site templates what WordPress is to web templates, things just got more serious because Google has joined the fray with their own set of mobile site templates.
It’s a simple, basic solution that will serve users a mobile version of your site with just the information they need. And because it’s a Google template, you know you’re getting a search-friendly solution you can trust to get the job done.
For example, say you’re a restaurant, which is exactly the type of industry where mobile is becoming most valuable and important. Google has a mobile site template for you that will allow you to serve users a landing page with your logo, an area for other images or text like your hours, and a prominent phone number that users can click to call. In addition, at the bottom of the page, there are links to coupons, menu, and directions. As the image shows, all of this appears on the page so that users won’t have to scroll to see the restaurant’s most important information.
Even if you’re not a restaurant, Google has a template for you. They have Local Business templates, which allow you to list products and promotions; Lead Generation with a click to subscribe button; Social which has links to all of your social sites like Twitter, facebook, YouTube, etc.; eCommerce for product sales – with pricing; and Custom, in case none of these work for you. And because they’re templates, there is no reason you can’t customize any of these if you have a skilled development team.
The bottom line is that creating a mobile site no longer takes a huge budget; it just takes a little time and planning.
Who hasn’t heard about the many riches of the Grand Canyon? Arizona is home to one of the most beautiful national parks on the entire globe. The desert regions and their characteristic flora and fauna both captivate and intrigue the imagination of the others. It’s no wonder so many western movies have been shot here. What is lesser known is the attention horror movie producers pay to Arizona. Actually, Psycho’s plot was set in this particular state.
People living here are just as warm as the weather. Expect the traditional Southern hospitality, so famous in the US. They are hardworking individuals and their state has many laws guaranteeing its citizens’ work rights. Because of the weather conditions in this place, talking to Arizonians can be quite amusing. They don’t associate nature with green spaces and flora with actual flowers. Gardens to them can mean a display of rocks and dust. And who said bridges should make you think of water? The lands supposedly hide the legendary Chupacabra. The heat has some other side effects. In Arizona, it’s illegal to refuse someone asking for a glass of water. It’s also a felony to cut down cacti, which is understandable given the rare forms of life here.
Indeed, Arizona’s deserts have a very diverse and rarely seen vegetation. The Saguaro Cactus is their state plant. The beauty of the flowers blooming in the middle of the desert usually amazes visitors, including the glowing, bright buds of Palo Verde. The Oak-Creek Canyon resembles an oasis midst the red sands and beautiful rock formations of the state. The Meteor Crater attracts tons of tourists too. Chiricahua, the Huachuca Fort and San Xavier del Bac speak of the Indian presence in this region. Copper mines are a distinctive landmark, since Arizona is the top producer of the US. Parties in Arizona can get loud and are a nice way to introduce yourself to the others, so don’t miss any celebration!
LoveRance extended the shelf life of his carnal sex anthem “Up!” with a new video featuring 50 Cent and directed by Oakland native, Taj Stansberry. Iamsu and Skippa are still along for the ride in a club scene thick with New Bay fervor. As though that weren’t enough star power for the new Inter-scope signee, Big Von unleashed another remix featuring Young Jeezy and T.I. too. The Bay will never spit on big name cosigns, but it’s hard not to view this as another example of mainstream hip-hop being hella late to the west coast party. I could have sworn we were slap-pin this song in late 2010! Early 2011 at the latest.
In related swagger-jacking news, many a Bay-lien cried foul at the lack of Bayness present in Drake and Weezy’s “Motto” video, so perhaps they’ll be pacified by a few turf dancers and shots of the water in the “Up!” video. I don’t think either do The Bay Area justice, but I don’t think either should. They are mainstream music videos, not community video mosaics. No one 4 minute clip will ever be able to embody our collective spirit and lifestyle. That said, if we’re unhappy with the media that seeks to portray us, we should make doper shit ourselves, straight up.
As trendsetters, we’re always out looking for the next gold mine, but we tend to let Johnny-cum-lately corporations play us to the left and rob us of our earnings. When will The Bay learn to make Levis? If this doesn’t make sense, read up on your California history. Gold miners didn’t get rich during the gold rush, the company that invented denim did. Until we learn how to build something that lasts, we’ll forever be the land of swag and fleeting fads. Swag won’t get your daughter through college, and it won’t win you respect. 2012 is a year to be majestic; don’t fall for the okey
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